Referrer

A referrer is a key technical parameter in affiliate marketing that allows traffic source tracking (a website, ad channel, banner, or unique link). Proper handling of referrers helps arbitrageurs accurately count clicks, analyze campaign performance, and identify new growth opportunities.

In addition, when working with affiliate networks, a correct referrer helps prevent the loss of leads. The system records the click and attributes it to statistics.

What's the difference between a referral and a referrer in traffic arbitrage?

Despite the similarity of the words and their shared origin, they have fundamentally different meanings. A referrer relates to the technical side, while a referral refers to marketing.

Referrer is an HTTP header automatically passed by the browser when a user moves from one site to another. It serves strictly as a tool for tracking, analytics, and bypassing potential restrictions.

Referral is a person who takes action by clicking a referral link. In other words, it's any user attracted through referral marketing. It's a real person whose actions generate commissions in the system.