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What does the company do
Better Collective is an iGaming-SEO affiliate team that has been managing a portfolio of national and global sports media brands since 2004. Its owners are Jesper Sogaard and Christian Kirk-Rasmussen.
Better Collective cooperates with the HLTV, FUTBIN, Betarades, Soccernews, Action Network, Playmaker HQ, VegasInsider, and Futbol Sites brands, which attract over 400 million monthly visitors.
Target GEOs are the Netherlands, Germany, the USA, Sweden, and Chile.
Annual turnover is ≈€371,000,000.
Better Collective is located in Copenhagen, Denmark, but the company has 20 offices worldwide and employs 1250+ people.
Target GEOs
🇩🇪
Germany
🇳🇱
Netherlands
🇺🇸
USA
🇨🇱
Chile
🇸🇪
Sweden
Headquarter
Sankt Annæ Pl. 28, 1250 København
Sankt Annæ Pl. 28, 1250 København
Reports
2025
Q2 - Interim Report
2024
2024 - Annual Report
General information
Office(s)
Denmark, Copenhagen
Amount of employees
≈1250
Financial highlights
Revenue
€81.549M, Q2 2025 (-18% YoY)
Revenue Share
€41.452m, Q2 2025 (-15% YoY)
CPA
€17.524M, Q2 2025 (-31% YoY)
EBITDA
€19.62M, Q2 2025 (-30.13% YoY)
NDC
300000, Q2 2025 (-40.12% YoY)
Traffic types
- PPC
- SEO
All data is provided by open sources
Last update: 2025-09-16